In 1973, George Steinbrenner purchased the New York Yankees for $8.7 million. At the time, the Yankees hadn’t won a pennant since 1964, but we know the powerhouse they eventually became, and how Mr. Steinbrenner became so endeared by his team, they called him “The BOSS.”
In 1994, Mike Acosta started his own business with $5,000. He sold his pimped-out MUSTANG COUPE for money. He was a 24-year-old new dad, who needed to make a better living, and a diehard Yankee fan. Mike was also called “BOSS.”
Boss Audio started operations at this end of SMITH STREET, gritty and desolate at the time. This building was like a cavern for the small business—summers were HOT and lifeless, winters were COLD and uninviting. But eventually, BOSS’ business acumen kicked in, and CUSTOMERS started to flow THROUGH THESE DOORS.
More notably, THROUGH THESE DOORS and UNDER THIS ROOF, people came and went, and on more occasions than you can count in the span of TWENTY YEARS, many walked in for a SYMPATHETIC ear, some ADVICE, SUSTENANCE, or a JOB. For many, BOSS was more than RIMS & STEREOS, he was a LIFELINE. And being BIG at heart, BOSS didn’t know how to give just something, so he gave EVERYTHING.
We don’t know for sure if there is a connection between BOSS’ love for the YANKEES and his nickname. BUT we know this:
the story of OUR BOSS is EQUALLY AS LEGENDARY.